FAQ
Frequently Asked Questions
Straight answers about CPL, pay-per-call marketing, the verticals we serve, and how to work with us as an advertiser or publisher.
AdNexus Media is a US-focused performance and affiliate marketing agency. We run CPL (Cost Per Lead) and PPC/Pay-Per-Call campaigns across insurance, financial services, home services, and sweepstakes verticals, and we build the websites, software, and creative that support those campaigns in-house.
CPL is a pricing model where advertisers pay a fixed price for each qualified lead delivered — typically a completed form with verified contact and qualification data — rather than paying for clicks or impressions regardless of outcome.
Pay-per-call marketing charges advertisers for qualified inbound phone calls or live transfers instead of clicks or leads. A consumer calls a tracked number or is warmly transferred to a sales team in real time, and the advertiser pays only for calls that meet agreed qualification criteria.
We focus on financial services and lending (payday loans, personal loans, debt relief), insurance (final expense, Medicare, auto, home), home services (pest control, solar, roofing, HVAC), and sweepstakes/direct-response offers.
Yes. AdNexus Media is exclusively focused on the US market, which lets us build deep expertise in US-specific consumer behavior, advertising law, and telemarketing compliance rather than spreading generic tactics across multiple countries.
Through IVR qualification scripts, landing page pre-qualification logic, minimum call duration requirements, and real-time data validation. Qualification criteria are agreed with each advertiser before launch and reviewed as campaigns scale.
Single opt-in leads are counted as converted after one submission step, producing higher volume at a lower cost per lead. Double opt-in leads require a second confirmation step (typically clicking a link in a confirmation email), which reduces volume but improves list quality and email deliverability.
Most new campaigns launch within one to two weeks of a discovery call, starting with a controlled pilot at a test volume before scaling to full spend once quality benchmarks are validated.
There is no fixed minimum. Pilot campaigns are typically scoped around a test volume large enough to generate reliable quality data without requiring a large upfront commitment.
Every campaign is reviewed against TCPA consent requirements and vertical-specific regulations — including state insurance advertising codes, CFPB guidance on lending and debt relief, and Medicare Marketing Guidelines — before launch, with continuous monitoring for the life of the campaign.
Submit your traffic sources and verticals of interest through our contact form. Our affiliate team reviews applications for compliance fit and traffic quality before onboarding, and assigns a dedicated affiliate manager once approved.
Both. AdNexus Media runs media buying, landing page and funnel development, custom CRM/software development, and creative production in-house, so campaigns don't depend on coordinating multiple outside vendors.