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Performance & Affiliate Marketing

CPL and Pay-Per-Call Campaigns That Pay for Outcomes

We run cost-per-lead and pay-per-call campaigns across insurance, financial services, home services, and sweepstakes verticals — delivering qualified leads and live transfers, not just clicks.

What Is Performance & Affiliate Marketing?

Performance and affiliate marketing is advertising where you pay for a defined outcome — a qualified lead, a live call transfer, or a completed sale — instead of paying for impressions or clicks regardless of what happens after. AdNexus Media runs these campaigns across two core pricing models: CPL (Cost Per Lead), where advertisers pay for each qualified contact delivered, and PPC/Pay-Per-Call, where advertisers pay for qualified inbound phone calls or live transfers connected directly to their sales team.

Both models shift performance risk away from the advertiser and onto the media buyer — we only get paid when the campaign actually produces the outcome the advertiser is looking for.

Verticals

CPL & PPC Programs We Run

CPL Verticals

Sweepstakes SOI/DOI
Single and double opt-in sweepstakes campaigns built for high-volume, compliant lead capture.
CC Submit & Trial Offers
Credit-card submit and trial offer funnels optimized for conversion and chargeback control.
Payday Loans & Financial Services
Compliant lead generation for short-term lending and financial services verticals.

PPC / Pay Per Call Verticals

Final Expense
Live call transfers and qualified leads for final expense and life insurance offers.
Debt Relief
Pay-per-call campaigns connecting consumers with debt relief and consolidation services.
Medicare
Compliant Medicare Advantage and supplement lead/call generation during and outside AEP.
Auto Insurance
High-intent auto insurance shoppers delivered as leads or live transfers.
Pest Control & Home Services
Local and national pay-per-call campaigns for pest control and home service providers.

What You Get

Campaign strategy
Multi-channel traffic
Landing page optimization
Real-time tracking & reporting
Compliance review
How It Works

From Traffic to Qualified Outcome

1

Multi-Source Traffic Generation

Paid search, native, social, and display traffic drives consumers to vertical-specific landing pages or trackable call numbers.

2

Qualification & Screening

IVR systems, landing page logic, and real-time data validation filter out unqualified leads and calls before they're delivered.

3

Delivery & Routing

Qualified leads are delivered via API or CRM integration; qualified calls are routed or warm-transferred to your sales team in real time.

4

Reporting & Optimization

Real-time dashboards track cost per lead, cost per call, and — where advertisers share closed-loop data — downstream conversion to sale.

FAQ

Common Questions About CPL & PPC Campaigns

CPL charges advertisers for each qualified lead (typically a completed form), while pay-per-call charges for qualified inbound phone calls or live transfers — a stronger buying signal that often converts to sale at a higher rate.
Through IVR qualification scripts, landing page pre-qualification logic, minimum call duration requirements, and real-time data validation — all reviewed and adjusted as campaigns scale.
Yes. Every new campaign starts with a controlled pilot to validate lead or call quality and conversion data before scaling to full volume.

Ready to Launch a CPL or Pay-Per-Call Campaign?

Tell us about your offer, geos, and goals — we'll put together a campaign plan built around your definition of a qualified lead or call.

Book a Strategy Call